project brief:
I was tasked with leading a brand product shoot that sought to provide a consistent look and feel to our deliverables during 2023.
project outcome:
(fig. a.) I developed a concept that centered around monochromatic mixtures of shaped risers to create unique landscapes to showcase the fine lines and cool shapes of the frames Eyemart Express offers. Production was handled by Dallas based commercial photography studio, Agent485.
(fig. b.) The resulting product images were used for social media, direct mails, emails (pictured here), websites, OOH, as well as decoration around the home office.
(fig. c.) This bus wrap features a model shot that was executed in tandem with this product brand shoot. I coordinated with another Art Director who handled booking the models and helped sourced clothes and backdrops that matched the colors I chose for the product brand shoot. We also coordinated on what glasses to include in the shoot.
(fig. d.) During the product shoot we took stills of the blank background and set pieces so we could build unique pictures and push the shoot further than it's initial purpose. These images served as promotional website banners.
